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Sports Illustrated's swimsuit issue to feature a plus-sized model (in an ad)

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A plus-sized swimsuit model has cracked the pages of Sports Illustrated‘s swimsuit issue — but not in the magazine’s photo spreads.

Instead, Ashley Graham will appear in a one-page ad for SwimsuitsForAll, an 8-year-old company that specializes in plus-sized swimwear. Graham, who has appeared in ads for Levi’s, Lane Bryant and Bloomingdale’s, among others, is shown walking by a pool as a young man appears about to fall in, as though stunned by her appearance. The ad pushes the hashtag #CurvesinBikinis.

See also: Report: Sports Illustrated lays off all staff photographers

The placement, which pointedly contrasts with the models in SI‘s annual issue who are not plus-sized, comes after Tess Holiday became the largest plus-sized model to score a contract with a major modeling agency, MILK Model Management, last month. Read more…

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Sports Illustrated's swimsuit issue to feature a plus-sized model (in an ad) Reviewed by on . A plus-sized swimsuit model has cracked the pages of Sports Illustrated's swimsuit issue — but not in the magazine's photo spreads. Instead, Ashley Graham A plus-sized swimsuit model has cracked the pages of Sports Illustrated's swimsuit issue — but not in the magazine's photo spreads. Instead, Ashley Graham Rating:
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