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Home » Advertising » Parents are pissed at Lego for offering 'beauty tips' to 5-year-old girls

Parents are pissed at Lego for offering 'beauty tips' to 5-year-old girls

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Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego.

Some parents are less than thrilled with the company for a magazine spread titled “Emma’s Beauty Tips” in the March-April Yellow Brick edition of Lego Club magazine

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Sharon Holbrook first spotted the spread in her 7-year-old daughter’s magazine and wrote about it for Motherlode, a parenting blog on the New York Times

The spread, below, suggests hairstyles to readers based on their face shapes.

lego club beauty tips

“My little girl, the shape of her face, and whether her haircut is flattering are none of Lego’s concern,” Holbrook writes. “It wasn’t even her concern until a toy magazine told her to start worrying about it.” Read more…

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Parents are pissed at Lego for offering 'beauty tips' to 5-year-old girls Reviewed by on . Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego. Some parents are less than thrilled with the company for a magazine spread titled "Emma's Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego. Some parents are less than thrilled with the company for a magazine spread titled "Emma's Rating:
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