AUSTIN, Texas — Barely 16 days after launch, Meerkat is on a roll, CEO Ben Rubin says.
The 27-year-old former architecture student from Israel took the stage Sunday afternoon at South by Southwest (SXSW) in Austin, Tex. to promote Meerkat, the live-streaming app developed by his company Air. Rubin shouldn’t have: three days into the conference’s Interactive portion, Meerkat is already the conference’s “breakout app.”
See also: The most creative uses for Meerkat, SXSW’s hottest app
During the talk, Rubin disclosed solid figures about engagement. Meerkat easily crossed 100,000 users over the weekend, following a brouhaha with Twitter where the social network cut off the app’s access to its social graph. Read more…
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