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Apple's new ad was filmed entirely on an iPad

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Apple released a new iPad ad during the Grammys on Sunday, showing how the tablet can be used to create music

The 60-second spot features recording artists Elliphant, Riton and The Gaslamp Killer, showing various stages of the creative process. In the ad, we see the iPad being used to write and read lyrics, create beats, record and mix tracks — and, finally, perform live

See also: Apple still thinks the iPad has a ‘very bright future’ in the long run

The ad has a frenetic pace, which differs from most of the company’s other spots. It was filmed entirely on an iPad by Parisian filmmaker So Me, and based on current rates for ads during the Grammys, Apple paid more than $2 million for the spot Read more…

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Apple's new ad was filmed entirely on an iPad Reviewed by on . Apple released a new iPad ad during the Grammys on Sunday, showing how the tablet can be used to create music The 60-second spot features recording artists Elli Apple released a new iPad ad during the Grammys on Sunday, showing how the tablet can be used to create music The 60-second spot features recording artists Elli Rating:
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